Comparison · February 6, 2026

Best Etsy Tag Tools Compared: eRank vs Marmalead vs Etsy Edge

If you sell on Etsy, you have probably heard that tags are critical for getting found in search. And you have probably also discovered that optimizing tags by hand -- guessing keywords, checking competitors one at a time, trying to figure out what buyers are searching for -- is tedious and slow.

That is where Etsy SEO tools come in. They help you research keywords, analyze competitor tags, and optimize your listings based on data instead of guesswork. But with several options on the market, it can be hard to know which one is worth your time and money.

This article provides an honest comparison of the four most popular Etsy tag and SEO tools in 2026: eRank, Marmalead, Alura, and Etsy Edge. We cover what each does well, where each falls short, and who each tool is best suited for.

Why You Need a Tag Tool

Before comparing tools, it is worth understanding why manual tag research has limitations:

• Tags are hidden. When you visit an Etsy listing, you cannot see what tags the seller used. You would have to dig into the page source code to find them. Tag tools surface this data instantly.
• Search volume is opaque. Etsy does not publish search volume data, so you cannot easily tell whether a keyword gets 10 searches or 10,000 searches per month without a tool that estimates it.
• Competitor analysis is time-consuming. Manually checking what the top 20 listings use for a given keyword would take hours. Tools do it in seconds.
• You need a feedback loop. Without knowing how your current tags perform, you are optimizing blind. Tools provide scoring and analytics that close this gap.

eRank

eRank is the most established Etsy SEO tool, having been around for several years. It offers a web-based dashboard with a wide range of features.

What eRank does well

• Keyword Explorer: Shows estimated search volume, competition level, and click rates for Etsy keywords. This is eRank's signature feature and remains one of the best keyword research tools for Etsy.
• Trend data: Tracks keyword trends over time, helping you identify seasonal opportunities and rising search terms.
• Listing audit: Analyzes your existing listings and flags SEO issues like missing tags, weak titles, and short descriptions.
• Large user base: Well-documented with lots of tutorials and community discussion available online.

Where eRank falls short

• Separate dashboard: You have to leave Etsy and go to eRank's website to do your research, then switch back to Etsy to make changes. This context-switching slows down the workflow.
• Free tier is limited: The free plan restricts many features. You need a paid plan ($5.99/mo for Basic, $9.99/mo for Pro) to access most useful tools like detailed keyword data and competitor analysis.
• Interface complexity: eRank has a lot of features, which means the interface can feel overwhelming for newer sellers. There is a learning curve before you can use it effectively.
• No AI suggestions: eRank provides data, but it does not generate tag recommendations for you. You still have to interpret the data and choose your own tags.

Pricing

• Free: Limited keyword searches, basic listing audit
• Basic: $5.99/month -- More keyword searches, trend data
• Pro: $9.99/month -- Full keyword data, competitor analysis, bulk tools

Marmalead

Marmalead positions itself as a more beginner-friendly alternative to eRank, with a focus on guided optimization.

What Marmalead does well

• Guided workflow: Marmalead walks you through optimization step by step rather than just dumping data on you. This is particularly helpful for sellers who are new to SEO.
• Keyword grading: Each keyword gets a letter grade based on search volume, competition, and engagement. This makes it easy to quickly assess whether a keyword is worth targeting.
• Real shopper data: Marmalead claims to use actual Etsy shopper behavior data (not just search volume) to grade keywords, which can give a more accurate picture of demand.
• Clean interface: The design is modern and less cluttered than eRank, making it easier to navigate.

Where Marmalead falls short

• Price: At $19/month with no free tier, Marmalead is significantly more expensive than the competition. For a new seller testing the waters, this is a steep commitment.
• Separate dashboard: Like eRank, you work in Marmalead's web app, not on Etsy itself. The same context-switching problem applies.
• Fewer features than eRank: Marmalead is more focused, which means it lacks some of the breadth that eRank offers (like trend tracking and bulk tools).
• No free plan: There is no way to try the core features before paying. You either commit to $19/month or you do not use it at all.

Pricing

• Entrepreneur: $19/month -- All features included (single plan)

Alura

Alura is a newer entrant that offers both a Chrome extension and a web dashboard. It attempts to bridge the gap between the browser-based approach and the dashboard approach.

What Alura does well

• Chrome extension: Alura's extension overlays data directly on Etsy pages, reducing context switching.
• Shop analytics: Provides estimated revenue and sales data for competitor shops, which can help with market research.
• Product research: Helps identify trending products and niches, not just keywords.

Where Alura falls short

• Price: Starting at $19.99/month for the Growth plan, Alura is the most expensive option on this list. The free plan is extremely limited.
• Broad focus: Alura tries to be a full e-commerce research suite rather than a focused tag/SEO tool. If tags are your primary concern, you are paying for a lot of features you may not need.
• Newer tool: Being relatively new, the data and features are still maturing compared to established competitors.

Pricing

• Free: Very limited features
• Growth: $19.99/month
• Pro: $29.99/month

Etsy Edge

Full disclosure: this blog is published by Etsy Edge, so take this section with that context in mind. We will be as honest as possible about both strengths and limitations.

Etsy Edge is a Chrome extension that focuses specifically on tags and SEO scoring, with the core tag-viewing feature available for free.

What Etsy Edge does well

• Free tag viewing: The Tag Spy feature lets you see the hidden tags on any Etsy listing at no cost. This is the most common reason sellers use tag tools, and Etsy Edge does not gate it behind a paywall.
• Works inline on Etsy: Everything happens directly on the Etsy listing page. There is no separate dashboard to navigate to, no context switching. You browse Etsy normally and see the data overlaid on each listing.
• AI tag suggestions: The Pro plan uses GPT-4o-mini to analyze your listing and generate 13 optimized tags with reasoning for each one. This is unique among Etsy tools -- instead of just providing data for you to interpret, it recommends specific tags.
• Competitor tag analysis: Pro shows which tags the top 20 listings use for any keyword, with frequency data so you can see what the most common patterns are.
• SEO scoring: Every listing gets an instant A-F grade based on tag count, title length, keyword placement, and other factors. Available on the free plan.

Where Etsy Edge falls short

• No keyword search volume: Unlike eRank and Marmalead, Etsy Edge does not estimate how many people search for a given keyword. You get competitor data and AI analysis, but not raw search volume numbers.
• Newer tool: Etsy Edge has not been on the market as long as eRank or Marmalead, which means a smaller user community and fewer tutorials available.
• Chrome only: If you use Firefox, Safari, or another browser, Etsy Edge is not available to you.
• Narrower feature set: Etsy Edge focuses on tags and SEO scoring. It does not offer trend tracking, shop analytics, or product research tools. If you need a full analytics suite, you will need to supplement with other tools.

Pricing

• Free: Tag Spy (see any listing's tags) + SEO Score
• Pro: $9.99/month -- AI tag suggestions + competitor tag analysis

Side-by-Side Comparison

Who Should Use What

Different tools suit different sellers. Here is a practical breakdown:

Choose eRank if...

• You want the deepest keyword research data available (search volume, trends, competition)
• You do not mind working in a separate dashboard
• You want access to a large community of users and extensive tutorials
• You need bulk optimization tools for a large shop

Choose Marmalead if...

• You are newer to Etsy SEO and want a guided, step-by-step approach
• You prefer a cleaner interface over raw data dumps
• You value shopper behavior data over pure search volume numbers
• Budget is not your primary concern

Choose Alura if...

• You need product research and shop analytics beyond just tags
• You want estimated revenue data for competitor shops
• You prefer working with a Chrome extension overlay

Choose Etsy Edge if...

• You want to see competitor tags for free without any commitment
• You prefer working directly on Etsy rather than a separate dashboard
• You want AI to generate tag recommendations rather than just showing you data
• You want a focused, lightweight tool that does not try to do everything

Use multiple tools together

Many experienced sellers use more than one tool. A common combination is using eRank for keyword research and search volume data, while using an extension-based tool for quick competitor tag checks while browsing Etsy. The tools are not mutually exclusive, and using the free tiers of multiple tools costs nothing.

The Bottom Line

There is no single "best" Etsy SEO tool -- it depends on what you need, how you work, and what you are willing to spend. The good news is that all of these tools are designed to solve the same fundamental problem: helping you choose better tags and keywords so more buyers can find your listings.

If you are just starting out and want to understand what successful competitors are doing, start with free tools. Browse top listings in your niche, study their tags, and learn the patterns. Once you have a handle on the basics, you will know which paid features (if any) would actually help your specific situation.

The most important thing is not which tool you pick. It is that you are actively researching and optimizing your tags instead of guessing. Any of these tools, used consistently, will outperform no tool at all.